Enterprise WordPress development and support for leading private equity investment firm and portfolio
Princeton Equity Group is objectively the most experienced retail franchisor and multi-unit PE firm in the U.S. They view each of their investment positions as a long-term, supportive business partnership with founders and management teams to help build companies of great value. The firm’s holdings include some of the most admired, growth-oriented companies in North America.
Understanding the importance of strong online brand presence, Princeton retained us and we went to work in 2023.
“There are no shortcuts to building a market leader….you have to be good at everything to win in today’s hyper-competitive world…”
James A. Waskovich – Co-Founder & Managing Partner, Princeton Equity
Firms like Princeton invest a lot of effort in due diligence. They look closely at their investments and at partners like us that they involve to help drive those businesses. Once they’ve green-lit a direction, they like to move fast, intentionally, and efficiently.
As an agile shop that’s right-sized with the right chemistry, we’ve been a great fit for them.
We work with a number of the firm’s top execs to get things done. The partners. Head of Business Development. CFO. Portfolio company CMOs. Our phones and Slack are literally never off for these people, and we welcome them 24/7/365.
To be clear, it’s not all exotic design and launch work. We grind on the more basic, smaller things too. Unfancy work like site performance improvement, security hardening, front-end hygiene, and improving ADA/WCAG accessibility compliance. For example, we recently moved Princeton from an inexplicably overpriced managed WordPress hosting plan they’d had for years, to a way more appropriate plan (with the same provider) that’s saving them $4,000/month.
We like this kind of blocking and tackling. It makes our clients better, improves their bottom lines, and helps keep them out of trouble. We see opportunities like this as fundamentally part of our job for clients and partners alike, even when it doesn’t necessarily appear anywhere in a scope of work document.
“True private equity success comes from partnerships where both parties learn and grow together.”
Stephen Pagliuca – Chairman, Bain Capital
Working with firms like Princeton that are involved in so many diverse businesses is refreshing for us. It’s the type of driver that got us into the agency business in the first place.
We’re constantly exposed and immersed in a blender of strategic thinking, financial growth (and often exit) planning, and hands-on involvement with their portfolio companies. The entire sector’s fast-paced and challenging, with the potential for high rewards both financially and professionally.
And we’re drawn to the intellectual challenges, the entrepreneurial environment, and the everyday opportunities we have to create tangible impact not only for our PE firm client partners, but also the founders and management teams of the portfolio companies they hold. There aren’t many agency partner formats that offer us the kind of dynamic, diverse, and deeply rewarding work we get to do with private equity.