StudioNorth

StudioNorth is one of the best creative / marketing agencies we know. Born in 1979, independent, with more than four decades of steering their own course, they’re driven by a collective desire to make clients successful, co-workers happy, and the world a little better.

We have a lot in common. For example, when you work with them you always get the best people they have – from every part of the agency. Because you never know where the next great idea will come from.

As one of the most-awarded agencies in the US, their standards are super high. So when their client, Havrion, needed to stand up a new corporate website for a major company relaunch in 2024, they called on us for a hand.

It was an incredibly short runway project that meant all hands on deck from both sides of the relationship. Five weeks from start to finish, with a non-negotiable hard deadline at the end. Saving the usual formal introductions till after the site actually launched, we started just working. The instant chemistry between our team and theirs, from design to creative to account management, was a bit jarring – in a good way. It was as if we’d all been down this road together in the past, even though we hadn’t.

High caliber B2B people with years of similar experiences under their belts.

With just five weeks to deliver, we all agreed that the best path would be an Elementor build rather than a custom one. A lot of people in the industry talk Elementor down – even we’ve done that – but the libraries we work with these days actually have a lot to offer:

• Thousands of well-established section templates readily available, for reduced cycle time with respect to the development of UX / wireframes

• SEO-friendly practices, ensuring that sites not only look good but also rank well on search engines, producing higher traffic, more leads, and increased opportunities for conversion

• Mobile-responsive by nature, ensuring that sites deliver a seamless experience across all devices for maximum user engagement and lower bounce rates

• Speed and performance-optimized, minimizing load times to keep audiences engaged

The StudioNorth team established a beautiful Havrion brand, and provided us with excellent, professionally-prepared site content to work with. Our team handled all the page layout and design work, authored a comprehensive UX / UI kit, and of course all of the WordPress development.

A handful of weeks and many, many Teams meetings later, the work wrapped just as insanely fast as it had started. Having had the good fortune of a highly engaged Havrion client team to work with, we and our StudioNorth partners delivered a great site right on time and according to plan. It’s a solid, high-performing new foundation that’ll serve the client well for content publishing, marketing campaigns, and much more over the next 5-10 years.

Even though it wasn’t our usual custom WordPress approach, it was absolutely the right solution to implement given the tight timeline.

And as a combined 20-or-so joint agency people who collaborated on the work learned, you can actually do things you didn’t think were humanly possible, when you do them with the right other people.